Privacy Policy

FASHIONPHILE PRIVACY POLICY

Last Updated: August 2025

1. Introduction

This Privacy Policy describes the privacy practices of Fashionphile UK Limited (“FASHIONPHILE”, “us”, “we”, or “our”) in relation to personal information that we collect through our websites, marketing initiatives, third parties and interactions with you (collectively referred to as the “Service” or “Services”).

FASHIONPHILE is the controller of your personal information under this Privacy Policy, which means we are responsible for your personal information.

2. Personal Information We Collect

Information you may provide to us:

Contact information and communications. When you interact with us, including through web forms, phone, email, post or social media, we may collect your name, contact information (such as phone numbers and email address), any other information you choose to provide and the content of your communications.
Account information. When you sign up for an account on our website, you will be asked for basic registration information, such as your name, email address, and password. We also collect details of your account profile and how you use your account, [including your account settings, saved addresses, payout preferences, email preferences, active quotes, listed products, and your activity related to purchases, sales, and followed items.]
Marketing information. When you register to receive any kind of marketing communication from us or interact with our marketing content, we may collect your name, email address, marketing preferences and information about how you engage with our marketing.
Purchases and orders. When you place an order on our website or any of our online stores, we collect information on the contents of your shopping cart, your name, email address, telephone number, shipping address, billing address, delivery preferences and payment details (e.g. credit/debit card/PayPal/Klarna, etc).
Item sales When you choose to sell your items to us, we may collect your name, email address, and any information you provide via our online forms, in person, or when requesting or accepting a quote. This may include details and condition of your product. We also record information on quotes we provide, quotes you accept, and payments made to you.
Surveys and reviews. When you participate in and complete any of our surveys or when you write a review about us, we may collect your name, contact information, survey responses and the content of your review.
Suppliers, partners and their representatives. When you enter into a supplier or partnership relationship with us, or if you are a representative of a supplier or partner, we may collect your name, organisation, job role, contact details and the content of your communications with us.
Other information. We may collect other personal information which is not specifically listed here, but which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Information we obtain from other sources:

Social media information. We maintain pages on social media platforms, such as Instagram, Facebook, Pinterest, YouTube, X, and TikTok. When you visit or interact with our pages on these platforms, or post about us, we collect personal information that you choose to provide to us, such as your contact details and the content of your interaction. The platform providers may also provide us with information and analytics about interactions involving our social media pages. These platforms are separate controllers of your personal information and have their own privacy policies, which apply to your interactions with them and to their collection, use, and processing of your personal information.
Business transaction information. We may receive personal information in connection with strategic transactions, such as mergers, acquisitions, investments in, or purchases of other companies, assets or brands. In such cases, the relevant companies may share personal information about you with us as part of the transaction process, typically limited to operational details such as contact information, account history, and transaction records.

Automatic data collection:

We and our service providers may automatically log and combine information about you, your computer or mobile device, and your interaction over time with the Services, our communications and other online services, such as:

Device data such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, device type (e.g., phone, tablet), IP address, device identifiers, language settings and general location information such as city, state, or geographic area.
Online activity data such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to our pages, navigation paths between pages or screens, information about your activity on a page or screen, access times, duration of access, and whether you have opened or otherwise engaged with our communications, such as our marketing emails or clicked links or files within them.

We use cookies, web beacons (e.g., pixel tags), and local and session storage technologies to collect some of this information. For more information on how we use these technologies, please visit our Cookie Policy [insert hyperlink to Cookie Policy].

3. How We Use Personal Information

We use personal information for the purposes described below or as otherwise described at the time of collection.

Provide our Services. We use personal information to operate, maintain, and provide you with our Services and complete transactions with you. In particular, we will use personal information to perform our contractual obligations under our Terms of Use.
Communicate with you about our Services. To perform our contractual obligations, or when it is in our legitimate business interests, we use personal information to respond to your requests, provide customer support, communicate with you about our Services, including by sending announcements, updates, security alerts, and support and administrative messages.
Improve, monitor, personalize, and protect our Services. It is in our legitimate business interests to improve and keep our Services safe for our users, which includes:
1. Understanding your needs and interests, and personalizing your experience with the Services and our communications.
2. Troubleshooting, testing and research and to keep the Services secure.
3. Investigating and protecting against fraudulent, harmful, unauthorized or illegal activity.
4. Recording customer calls for training purposes to improve our customer service and ensure high-quality support.
Research and development. We may use personal information for research and development purposes in our legitimate business interests, including to analyze and improve the Services and our business. As part of these activities, we may create or use aggregated, de-identified or other anonymized data from personal information we collect. We make personal information into anonymized data by removing information that makes the data personally identifiable to you. We may use this anonymized data and disclose it to third parties for our lawful business purposes, including to analyze, improve or add features to our Services, and to promote our business.
Marketing and advertising.
- Direct marketing. We may send you direct marketing communications we think may be of interest to you as permitted by law, including by email. You can opt-out of our marketing communications by clicking the unsubscribe link in communications we send you or by contacting us. We will only send you marketing communications if you consent to receiving these communications or if we are permitted to send these communications under law in our legitimate business interests.
- Interest-based advertising. We engage our advertising partners, including third party advertising companies and social media companies, to display ads around the web. These companies may use cookies and similar technologies to collect information (including the automatically-collected data described above) about your interactions over time across our Services, our communications, and other online services, and use that information to serve online ads that may interest you. Where required by law we will undertake such advertising activities on the basis of your consent, otherwise we will do so only if it is in our legitimate business interests to undertake such activities.
Supplier and partner relationships. If you are a supplier or partner, or a representative of a supplier or partner, it is in our legitimate business interests to use your personal information to communicate with you and to manage our relationship with you or your organisation. Where we have entered into a contract with you or your organisation, we will use your personal information as required for us to perform our contractual obligations under that contract.
Compliance and protection. We may use personal information to comply with legal obligations, and to defend us against legal claims or disputes where it is in our legitimate business interests to do so, including to:
1. Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims).
2. Audit our internal processes for compliance with legal and contractual requirements and internal policies.
3. Enforce the terms and conditions that govern the Services.
4. Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
5. Comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities.

4. How We Disclose Personal Information

We may disclose personal information to the following categories of parties:

Affiliates. We may share your personal information with our affiliates, meaning an entity that controls, is controlled by, or is under common control with FASHIONPHILE.
Service providers. We share your personal information with companies and other individuals that provide services on our behalf or help us operate the Services or our business. These include, for example, e-commerce platform providers, hosting providers, information technology and support services, email delivery, direct marketing, website analytics, and customer support services.
Payment processors. When you make a purchase with us, your payment card information is collected and processed directly by our third-party payment processors. We do not store or have access to your full payment card or bank account details. These payment processors handle your payment data in accordance with their own privacy policies.
Advertising partners. Third-party advertising companies, including for the interest-based advertising purposes described above.
Professional advisors. We share your personal information with professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. We share your personal information with law enforcement, government authorities and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
Business transferees. We may share your personal information with acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests (including, in connection with a bankruptcy or similar proceedings).
Your instruction or permission. We share your personal information with other relevant third parties, where you give us permission to do so in the course of your relationship with us from time to time.

5. Retention of Personal Information

We retain personal information only for as long as is necessary to fulfil the purposes described in this Privacy Policy, including to provide the Services and where we have a legitimate business need to do so, such as where the retention is required by law or regulatory obligations (e.g. tax, legal, or accounting purposes), to enforce and prevent violations of our terms and conditions of service, or to defend against legal claims.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we use personal information and whether we can achieve those purposes through other means, any permissions you give us with regards to your personal information, and the applicable legal and regulatory requirements.

6. International Data Transfers

FASHIONPHILE is located in, and process personal information in, the United Kingdom. However, our parent company is headquartered in the United States, and we work with external partners and service providers based outside the UK, including in the United States and other jurisdictions. This means your personal information may be processed in countries whose data protection laws are less stringent than, or otherwise differ from, the laws in your country.

Where there are cross border transfers of your personal information, unless we can rely on a derogation provided under data protection law, we will ensure that relevant safeguards are in place to afford adequate protection for your personal information, and we will comply with applicable data protection laws, by relying on an adequacy decision by the UK Government, or on pre-approved contractual protections for the transfer of your personal information. For more information about how we transfer personal information internationally, please contact us.

7. Privacy Rights and Choices

By law, you have a number of rights (subject to certain conditions and exceptions) when it comes to your personal information and can exercise any of these rights by contacting us.

Access to a copy of the personal information that we have collected about you and information on how we have used your personal information.
Portability of your personal information (i.e. to provide personal information in a portable, machine-readable, readily usable format to you or another third party you designate).
Correction of personal information that is inaccurate or out of date.
Deletion of personal information that we no longer need to provide the Service or for other lawful purposes.
Objection to us processing your personal information where we rely on our legitimate business interest to do so (see above) or for any direct marketing purposes (e.g. to send you newsletters or promotional emails, or for targeted online advertising purposes described above).
Withdraw your consent to our processing of your personal information at any time where we rely on your consent to process that personal information. This won’t affect anything we have used your personal information for before you withdraw your consent.
Lodge a complaint about the way we handle or process your Personal Information with a data protection regulator.

UK regulator:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
📞 0303 123 1113
🌐 https://ico.org.uk/make-a-complaint/

8. Children

Our Services are not intended for children, and we do not collect personal information from them. We define “children” as anyone under 18 years old. If we learn we have collected or received personal information from a child, we will delete the information. If you believe we might have any information from or about a child, please contact us via the contract information noted below.

9. Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our website, or as otherwise required by law. We may also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via e-mail (if you have an account where we have your contact information) or through any other means required by law.

10. How to Contact Us

If you have any questions or comments about this Privacy Policy, our privacy practices, or if you would like to exercise your rights with respect to your personal information, please contact us by email at info@fashionphile.co.uk

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