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August 29 2025

The Day of The Den: Our Journey To Investment

Did you catch our momentous TV appearance on Dragons' Den? If not, (where were you?!) then don't worry; you can catch our episode on BBC iPlayer - the Luxe team is playing it on repeat as we speak.

It has been a whirlwind of a journey, one that's been hard to keep under wraps for the past 6 months, but we're so excited that the news is out there for us all to celebrate. In preparing for the big day, we scoured YouTube and previous episodes to learn more about what to expect. In doing so, we realized that, as the audience, you rarely see the lead-up of the process from the viewpoint of the brand taking on the Dragons'. So, being the Preloved Disruptors that you know and love, we knew we had to document this once-in-a-lifetime experience.

Premiering at our Luxe Collective Viewing party last night, our mini pre-episode vlog documented our Co-Founders Ben and Joe Gallagher, along with our COO Oliver Millar, in their prep as they ventured into the UK's infamous Den. We're so happy we did this, as not only can we personally reflect on the journey as a team but also include our loyal following of buyers, sellers, and social media followers in the journey with us. After all, you are all the reason we were able to do this. So take a look and view the behind-the-scenes footage, from arriving in Manchester, dropping off £60K worth of stock at a random warehouse, to banterous quips, makeup discussions (Oliver is a fan of blusher, we hear), and finally arriving at the Den. Much like the episode itself, this is not one to miss.

Can't get enough? We don't blame you. Head over to our TikTok or Instagram to see more of our Luxe Collective Dragons' Den journey.

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